”NCT” MARK's creative planning for his first solo album...organic promotion is a hot topic

MARK from the boy group "NCT" is attracting attention with his promotions that combine organic narration and creative planning skills.
A unique promotion that started at the airport and continues in the city: "The First
The promotion of MARK's "The Firstfruit" album was special from the beginning. On March 14th (Japan time), MARK visited during the tour.
He made a surprise appearance at the LA airport wearing a T-shirt with the album name, release date, and a portrait of himself.
The fresh way of announcing the first news about the album in an airport terminal, which perfectly matches the city theme, has drawn attention and raised expectations for his solo debut.
MARK presented the city theme not only through music but also through various online and offline content. First, the “1st” song marked the starting point of MARK’s journey and the departure of the itinerary.
The trailer for "999, Toronto" has been released, followed by "2006, New York," which realistically captures the complex emotions felt in the first place the actor moved to, shot on location in New York.
The concept image of "York", the live clip of the record song "Raincouver" that conveys memories of Vancouver with a relaxing vocal "2011,
The key messages of the four cities are arranged like a bookmark in the album, from the outdoor billboard "2013, Seoul" to "Vancouver," showing their current status in Seoul after a long journey.
The first fruit was created based on the concept of an airplane, which is the link between MARK and the city.
The ILAI medley video "'The Firstfruit' Air: 13 Travel Guidelines" also received a positive response.
The album conveys the meaning of traveling together through MARK's music, and the album enhances the sensory perfection by using objects that match the atmosphere of each song.
From heartfelt listening parties to large-scale showcases...MARK's direct sound
Prior to the official release of his album "The Firstfruit," MARK will hold two live concerts on April 3rd and 7th to let his fans hear his music first and to share his story directly.
Beyond the simple release preview of the album, they candidly talked about the memories and emotions surrounding each song, as well as the worries they had while creating it, giving a deeper insight into the narrative contained within the music.
Through this, fans had a special time feeling closer to MARK and his first album. On the 7th, the day of his solo debut, he held an online and offline show.
The interlude song "Flight to the Future" features a stage production that looks like an airport terminal and ambient airplane sounds.
Following the opening song "NYC," the album continues with the powerful rapping, including the title song "1999," which is a musical that you can't take your eyes off of.
"Righteous" features impressive vocals and performance, "Raincouver" features gentle vocals, and "Too Much" expresses honest gratitude.
It will be a large-scale offline event that will feature the first performances of various album records such as "Much" and MARK's own storytelling.
The event marked the start of his solo career. #Find MARK's "The Firstfruit"... Promoting excitement through promotions linked to various platforms
The unique promotional campaign, which linked various online platforms from offline posters to YouTube and second-hand market apps, also drew a hot response.
The fruit-hunting posters posted in seven cafes in Seongsu-dong are eye-catching, and scanning the QR code in the posters takes you to Mark's daily Vlog and the album stream.
The Vlog included a scene where MARK used a second-hand market app to search for "The First Fruit," which piqued his curiosity and made him actually find the fruit.
The app has had posts related to the album since February, giving fans the fun of finding hints about the album. Now that the album's message has been expanded into real-life experiences,
The promotion of this time gave a different immersive feeling and attracted attention. MARK will release his first album "The
Firstfruit" and began his solo activities in earnest, and on the 9th at 6 p.m.
The performance video for the title song "1999" will be released through the YouTube channel. The performance of the new song, which is reminiscent of the four cities that MARK has visited and a musical,
It is expected that they will present a harmonious and new stage performance.