Toss, Daiso, OliveYoung and Musinsa make strides in e-commerce, building on the ability of brick-and-mortar stores to attract customers (Korea)

The financial app "Toss" has recently been cultivating its e-commerce (EC) business. The company will start a group purchasing service on the app in March 2023. The number of subscribers is expected to reach 28 million by 2024.
The number of monthly active users (MAU) is 24.8 million. The flat-rate store "Daiso" will merge "Daiso Mall" and "Shop Daiso" in 2024 and immediately
The company introduced a daily delivery service. As of December 2024, MAU reached a record high of 3.35 million, up 81% from the same period last year.
Olive Young, a health and beauty store, is
The company is promoting the "Onul Dream" service, which allows customers to pick up their orders at a brick-and-mortar store within three hours of placing an order through the "Onul Mall." The company expects its online store sales to reach 1 trillion won (approximately 1,002 billion yen) by 2023.
Mushinsa, which is a departure from the online fashion community, is expected to exceed 4.5 trillion won (about 100.2 billion yen) in transaction volume in 2024.
The success of these companies was due to their expansion of online product lineups. What the four companies have in common is that they entered the EC market after building up a competitive edge in their own core businesses. This naturally led to consumers switching to EC.
They also have in common the fact that they are able to secure a steady income from their main business.