The charm of Gamcheon, home to the BTS mural, and Busan, which aims to become Asia's leading cultural hub... a city that is attracting attention for its rock and art

Busan, Korea's leading maritime city, will be hosting a variety of events, including the Busan International Film Festival (September 17th to September 26th) and the Busan International Rock Festival (September 26th to September 28th).
Based on various arts and cultural events, it is emerging as a cultural hub representing Asia.
It was revealed that the number of searches for Busan hotels on the platform increased by 6% and 42%, respectively, two days before the start of each event.
Busan has been attracting world-class festivals and events to become a "Culture KEItion"
In particular, the Busan International Film Festival, which celebrated its 30th anniversary this year, is Korea's first international film festival, showcasing Korean and Asian films.
It has played a major role in informing the world and discovering and nurturing new works and directors. In the case of the Busan International Rock Festival, it has collaborated with the city of Busan to create the "Rookies" program, which discovers up-and-coming artists.
Every year, the group runs a competition with the Rookies on the Block. The winning team will receive a cash prize and a ticket to the Busan International Rock Festival.
These cultural events, which represent Busan, are attracting not only domestic tourists but also international tourists who are interested in K-culture.
In fact, the number of searches for hotels in Busan by foreign tourists increased by 31% ahead of the event, with high demand from Vietnam, Japan, the Philippines, Taiwan, and Thailand.
In the run-up to the Busan International Film Festival and the Busan International Rock Festival, Tonam recorded the highest search volume in Busan at both events.
In addition to this, Busan is also attracting attention as a diverse tourist destination.
Gamcheon Culture Village is a rich mix of colorful buildings, murals depicting the Little Prince and Korean boy band BTS, street food stalls, souvenir shops, and a photo zone.
Haeundae Blue Line Park is also attracting attention for its spectacular coastal views and unique travel experiences, and is reopening for the first time in five years since its opening in 2020.
The cumulative number of users has exceeded 10 million.