”BTS” fan club supports children who go without food to commemorate JIN and V's birthdays

On the 24th, social contribution network ``Happy Alliance'' teamed up with ``BTS'' fan club ARMY's social campaign team ``Passionate Wave.''
We worked together to develop the ``Box of Happiness Campaign'' for children who are concerned about undernourishment.'' According to "Happy Alliance", this support will be provided on the birthday of "BTS" member JIN (
It was planned as part of the ``Happiness Box Campaign'' to celebrate V's birthday (December 4th) and V's birthday (December 30th), and to share greater joy with neighbors who are marginalized by society. "Box of Happiness"
"Campaign" is a social contribution activity that not only provides meals for children who are worried about missing meals, but also takes into account deficiencies in various areas and provides daily necessities donated by member companies to children who are concerned about missing meals.
It's moving. This is the second time they have collaborated with ``Passionate Waves'', after supporting JUNG KOOK and JIN with essential items for children on their birthdays in 2022.
30 companies participated in the ``Box of Happiness'' and developed a positive influence. The support items amounted to approximately 2 billion yen, including 32 types of goods such as hygiene products, functional health foods, and food, as well as cash.
The amount was equivalent to KRW (approximately 220 million yen). The campaign was launched in December last year in two ways to increase the participation rate of citizens and fandoms and to help establish a culture of donation. First, the mail
To commemorate Virgin's birthday, from the 4th to the 11th of last month, if you leave a comment with the lyrics of "BTS" that gives strength to children or words that give strength to the members, you will win one citizen participation.
A ``Box of Happiness'' was given to children who were concerned about underfeeding. Next, to commemorate V's birthday, each child who participated in the game from the 22nd to the 30th of last month would receive one gift.
A “box of happiness” was provided. During the participating event period for the corresponding game, if you upload a game capture screen with the required hashtag on SNS, you will receive an additional donation of 1 "Box of Happiness".
A method was also operated. The number of citizens who participated in the two events in December and participated in the "Happiness Box" STREAM was 1,713, and the number of "Happiness Boxes" donated to children was 2,172.
Reached. Happy Alliance said, ``This campaign was started to commemorate the birthdays of BTS members and convey their positive influence, so fans can directly participate in the campaign.
It has a deep meaning in that it participated in the preparations for the event and set out to spread fandom and citizen donation culture."