MBC and SM Entertainment sign MOU to cooperate on virtual industry in media and content fields

On the 11th, MBC and SM Entertainment signed a memorandum of understanding (MOU) to develop the virtual industry in the media and content sector.
At the signing ceremony on the same day, MBC CEO Ahn Hyun-jun and SM Entertainment CEO Tak Yeonjun attended.
Among the attendees were SM Entertainment CEO Jung Jin-soo, MBC Entertainment Division Chief Park Junyeong, CEO of SM Entertainment, and Noh Si-young, MBC Virtual Content Business TF Chief.
The content-centric global media group MBC and K-POP pioneer SM Entertainment are working together to "develop the virtual industry in the media and content sector."
MBC and SM Entertainment have announced plans to develop a virtual industry in the media and content sector and to use the IP of virtual artist Naevis.
They said they would work together to create content, achieve common goals and achieve sustainable results.
MBC CEO Ahn Hyun-jun said, "Through the cooperation between the two companies, we will create content using Naevis' IP and promote healthy lifestyles.
"We hope that both companies will grow together in areas where they can demonstrate their strengths, such as creating a virtual ecosystem, and expand into the global market."
Tak Yeonjun, CEO of SM Entertainment, said, "We are a market leader in the broadcasting/entertainment field.
Just as MBC and SM have created value together, this content collaboration utilizing Naevis' IP will also provide a new milestone in the field of virtual entertainment.
Through this strategic partnership, MBC and SM Entertainment will lead the development of the virtual industry in the media and content sector and become the foundation of the Korean entertainment technology industry.
It is expected that this will go down as a successful example of the combination of entertainment and technology.