パク・ボゴム&チ・チャンウクら出演「My name is ガブリエル」、グローバル市場に進出
”My Name is Gabriel” starring Park BoGum and Ji Chang Wook advances to global market
The variety show "My Name is Gabriel" directed by PD Kim Tae-ho will enter the global market.
"Gabriel" has signed a format sales and distribution agreement with French global format company Banijay.
With this agreement, Banijay, a global broadcasting video content production company that owns the rights, will have exclusive global distribution rights for the format.
"Gabriel" is a show that aired from June to October, where the host takes on the name of someone out of the world's 8 billion people and lives that person's life for 72 hours.
Park BoGum, JENNIE (BLACKPINK), Park Myung Soo, Yeon Hye Ran, Ji Chang Wook, Hong Jin Kyung, DEX, GABI, and others
Stars from various genres and generations traveled to different parts of the world and immersed themselves in the lives of others, experiencing a wide range of emotions and bringing laughter to the viewers.
The competitiveness of our content format has been recognized on a global scale, and we are now able to connect with audiences from all over the world.
The signing of this contract was made possible by Banijay's proactive proposal even before the program was aired, and marks the first export of a format that TEO has developed itself.
It can be said that this contract will enable TEO to build a foundation for entering the global market and further strengthen its IP (intellectual property) competitiveness.
In addition, the company recently participated in Asia's largest content event, ATF (Asia TV
Forum & Market), proving its strong position in the global market.
2024/12/13 17:02 KST
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