KARINA becomes first advertising model for coffee brand ”PASCUCCI”

On the 15th January, SPC Group announced that coffee brand PASCUCCI had appointed KARINA, a member of girl group aespa, as its first advertising model.

KARINA's sophisticated and elegant image matched the PASCUCCI brand image and she was chosen as the model. A member of a girl group representing the fourth generation, KARINA has built up a solid domestic and international fan base with her unique stage performances and recent appearances on various variety shows.

PASCUCCI plans to release the teasing video next month, followed by the full-length video through TV broadcasts and YouTube, etc. KARINA's high visibility and mass popularity is expected to create synergy in communicating with consumers.

A PASCUCCI official said, "We hope that KARINA, with her unique style, and PASCUCCI, which incorporates the essence of Italy, will draw a lot of attention to the diverse activities they will carry out together."