On the 15th, Hongjoong released a new digital single "SMB" with rapper Odetari, but the lyrics
It attracted attention because the content was reminiscent of Bang Si Hyuk and Hive. Hongjoong responded with comments such as, "It's fun even though there's nothing," "Act your age," and "Who do you think you are?"
The lyrics include "hitman," "If you have time to observe people, beware of surprise attacks," "Du-du-du, bang," and "They're taking your real name and insulting you."
The words "hitman" and "bang" in the title were reminiscent of Bang Si Hyuk's nickname "hitman bang," attracting attention.
In October last year, HYBE was audited by the National Assembly's Culture, Sports and Tourism Committee, where internal documents that explicitly criticized the looks of idols were revealed.
CEO Lee Jae Sang said, "The content contains provocative expressions aimed at K-pop artists, and the creator's personal opinions and evaluations are included.
Regarding the fact that the contents were left as a document, I admit all the errors on behalf of the company and feel a deep sense of responsibility. "In particular, it is completely untrue and suspicions of reverse virality have been added, which is a crime.
"We are extremely sorry and feel sorry for the misunderstanding and harm suffered by artists and members who are not affiliated with us," the statement said.
We sincerely apologize to those who were on strike. We have contacted each management office separately and apologized. We would also like to apologize to all the artists of HYBE Music Group who have been the target of criticism.
"I also offer my sincere apologies," he said, "I acknowledge the leadership's lack of awareness of the issue in sharing the document, and as CEO, I have immediately suspended the creation of the monitoring document.
Hongjoong's management office KQ Entertainment said in a statement to Herald POP that they have apologized and that they will establish guidelines and strengthen internal controls to prevent any issues from occurring.
In response to an interview with , he said, "I don't have a particular position." Meanwhile, ATEEZ, the group Hongjoong belongs to, will be holding the final performance of their world tour, "TOWARDS THE
LIGHT: WILL TO POWER FINALE IN SEOUL will be held at KSPO DOME in Seoul.
2025/01/16 17:58 KST
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