The program features the process of filling a quiet space with laughter and conversation with the elderly and struggling alone to revitalize the area.
He spent a year with the villagers in Gimje, recreating an abandoned brewery as a "hot place." During this process, he cultivated rice with the elderly people of the rural villages of Gimje and directly
He served the delicious food he had made and blended deeply into the village. Lee Jang Woo's sincere behavior captured the hearts of viewers, bringing laughter and emotion.
In particular, during Season 1, the highest viewership ratings jumped to 7.9% (households) and 3.0% (2049), breaking the company's record for the highest viewership ratings in the same time slot from Episode 1.
In addition, the program also showed its strength by expanding to include a special Lunar New Year feature. Since then, the number of people visiting Gimje has increased significantly, and the brewery that Lee Jang Woo has managed to reach has been attracting many visitors.
In the process, Gimje city was recognized for its contribution to regional revitalization activities, receiving the Prime Minister's Award at the "Outstanding Cases Competition for Dealing with Population Decline" and the "Lee Ja
This once again proved the influence of "Lee Jang-Woo and the Prosperous Countryside." This time, "Lee Jang-Woo and the Prosperous Countryside," which helped revitalize the local economy, is now working to revitalize the Ganghwa Island region.
Ganghwa Island, where seasonal ingredients are abundant, is where Lee Jang Woo, who "knows the taste well," found his passion for cooking ignited.
Meanwhile, season 2 of "Lee Jang Woo and the Prosperous Countryside" will begin in the second half of this year.
do.
2025/08/11 16:38 KST
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