On the afternoon of the 15th, the 20th W Korea Breast Cancer Awareness Campaign Charity Event was held at the Four Seasons Hotel in Jongno-gu, Seoul.
However, the unusual order of the meal sparked controversy. Despite the large number of stars in attendance, the ceremony was not conducted in the order intended to raise breast cancer awareness.
The event was held in the form of a "party" where people enjoyed sake. Jay Park's passionate performance of "MOMMAE" was shocking because the lyrics of the song are not suitable for a campaign event.
In addition, questions were raised about the donations. This event was a campaign that began in 2006 with the aim of raising awareness of the importance of early breast cancer screening.
After that, when reports emerged that the 1.1 billion won donation was not true, W Korea announced, "1.1 billion won
However, according to documents received from the Ministry of Health and Welfare by the office of Rep. Lee Suzyn, a member of the National Assembly Health and Welfare Committee, from 2007 to 2024,
The total amount donated directly by "W Korea" to the Korea Breast Health Foundation was only 315.69 million won (approximately 32.6 million yen).
"The total amount donated directly to the foundation by brands and individuals, including the planned donation amount for 2025, is 1.1 billion won," the company said.
"The amount of donations is correct." If the publicity included the "planned donation amount," it would be nothing but a lie. As the controversy grew out of hand, W Korea released an article on the 19th, four days later, titled "October 15th
It has been pointed out that the event was not structured or conducted in a way that was appropriate in light of the campaign's purpose, and we take this seriously."
"We offer our deepest apologies for not giving careful consideration to the situation and causing discomfort and hurt," he said, bowing his head. "At the heart of this campaign is the importance of early detection of breast cancer.
"We are grateful for the support of the Korea Breast Health Foundation, which raises awareness of breast cancer and supports the low-income earners in the cost of breast surgery, as well as the warm interest shown by those who sponsored the foundation's activities," he said.
We will continue to investigate shortcomings based on various criticisms and suggestions so that the sincerity we have shown will not lose its light. We will use this incident as an opportunity to more thoroughly reexamine the entire process of planning and executing the event.
Despite this, the situation is not improving. On the same day, Lim Jiyeon posted a photo of herself attending the event on her social media.
In response to the photo of her wearing a golden dress, netizens commented, "I don't understand why she kept the questionable event photos," and
The posts have now been deleted. HYERI was also a victim.
Korea" posted the apology with the comments section closed.
In response to this, the most recent post has been flooded with related comments.
The incident spread due to the avoidance of "Korea." It cannot be said that the stars who participated in the event are not at fault.
Having been invited to the "Breast Cancer Awareness Campaign Charity Event," I fully understood the purpose of the event and participated in it.
If they had shown a suitable attitude, they could have avoided some of the controversy. However, it would be frustrating if they were criticized twice for the organizers' mistakes.
2025/10/19 18:18 KST
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